Add
images/work-1.jpg
Enterprise Platform Strategy
Multi-org architecture, platform evaluations, vendor selection, and roadmap planning across enterprise MarTech investments.
Marketing Technology Executive
Turning Data, AI & CRM
into Revenue Engines
Customer Relationship Management (CRM) · Customer Data Platforms (CDP) · Personalization at Scale · Denver Metro
16+ years building and scaling MarTech ecosystems for global brands, from Olympic broadcasts to enterprise retail. I turn fragmented data and disconnected systems into revenue, engagement, and operational efficiency.
Add
images/headshot.jpg
About
Where MarTech meets revenue
I'm a Marketing Technology leader focused on building and scaling CRM, CDP, and marketing automation ecosystems that drive revenue growth, customer engagement, and operational efficiency. My expertise sits at the intersection of enterprise CRM platforms, Customer Data Platforms, AI & automation, and data governance, enabling organizations to activate customer data for personalization, segmentation, and full-funnel lifecycle marketing.
I lead enterprise MarTech strategy across complex, multi-brand environments, partnering with CMO, CRO, Product, Data, and Engineering leaders to align technology with pipeline growth, customer acquisition, retention, and marketing ROI, while ensuring compliance with GDPR, CCPA, CASL, and CAN-SPAM.
Business-first
Outcome-driven technology strategy, not technology for its own sake.
Data as a product
Treated as a scalable, governed asset, not an afterthought.
Simplification
Reducing complexity to enable speed and sustainable growth.
AI with purpose
Applied for measurable impact, not adopted for its own sake.
Impact
Results that show up in the numbers
$1M+
Annual cost savings through MarTech optimization & vendor consolidation
-23%→+20%
YoY campaign performance swing driven by segmentation & targeting
20%+
Engagement lift from AI-driven marketing with Predictive Modeling
200K+
Customer records recovered, driving record-breaking campaign revenue
65→700+
Enterprise approval workflows scaled across CRM & CDP
3 & 2
Olympic Games led on the MarTech side, resulting in two Emmy Awards
Portfolio
Selected work
The campaigns, platforms, and design work behind the results above, spanning enterprise MarTech builds, lifecycle campaigns, and brand design.
Add
images/work-2.jpg
Marketing Automation & Journeys
Automation Studio and Journey Builder programs, triggered sends, and integrations built to scale lifecycle marketing.
Add
images/work-3.jpg
Email & Lifecycle Campaigns
Responsive email design and journey builds in many popular ESP's, with segmentation, personalization, and A/B testing.
Add
images/work-4.jpg
AI & Personalization Strategy
AI-driven segmentation, send-time optimization, and 1:1 personalization initiatives across marketing platforms.
Add
images/work-5.jpg
Olympic & Live Event Campaigns
Marketing operations powering NBC Olympics, Super Bowl, and Tour de France audience engagement.
Add
images/work-6.jpg
Website & Brand Design
Client site builds and rebrands, with visual identity carried across web, email, and social.
Add
images/work-7.jpg
Segmentation & Reporting Dashboards
Audience segmentation, KPI tracking, and performance reporting views built for stakeholder decision-making.
Add
images/work-8.jpg
Data Governance & Privacy
Compliance frameworks and operations spanning GDPR, CCPA, CASL, and CAN-SPAM, including OneTrust integration and governance policy design.
Case Studies
Strategic Work Samples
Standalone strategic and operational frameworks, developed as full-length work samples.
Organizational Assessment Discovery Intake
A structured intake covering product & commercial overview, economics, operations, technology stack, talent capability, client voice, and strategic context, built to ground an assessment in how an organization actually operates.
Download sample (.pdf)Product Catalog & Monetization Framework
A framework for turning a multi-department services catalog into measurable revenue: a product catalog model, a five-step method for diagnosing margin bleed, and a 90-day plan to convert strategy into real dollar events.
Download sample (.docx)Pricing & Commercialization Strategy
An eight-model pricing framework mapped to service lines by repeatability and measurability, with a phased rollout plan and a playbook for repricing existing clients without losing them.
Download sample (.docx)Product Operations & AI Transformation
A full case study on orchestrating builders, imposing structure that lasts, commercializing service lines, and aligning department leaders without direct authority, inside a full-service digital marketing agency.
Download sample (.docx)Experience
Career history
CRM, Sales & Marketing Product Lead
Jul 2025 – PresentVersant Media NBCUniversal spinoff, Denver, CO
- Own the end-to-end enterprise MarTech stack (Salesforce CRM, CDP, and marketing automation) across 5+ brands including GolfNow, CNBC, Fandango, and SportsEngine.
- Built and scaled a centralized Salesforce Center of Excellence spanning product, engineering, DevOps, and offshore delivery teams.
- Drive AI readiness strategy (Agentforce, Prompt Builder, CDP, and Slack integrations), positioning the org for AI-enabled workflows at scale.
- Won and delivered a high-visibility Legal Contract Approval Workflow in the CDP, scaling from 65 to 700+ approval processes against a 300-process platform limit.
- Partner with Finance, Legal, Cybersecurity, and Revenue leadership to ensure systems meet public-company compliance, privacy, and audit standards.
Marketing Operations & CRM Manager
Mar 2024 – Dec 2025NBCUniversal Remote, NYC, LA, Orlando, Dublin
- Directed marketing technology strategy and operations across three Olympic cycles, contributing to Emmy Award-winning campaigns.
- Delivered $1M+ in annual cost savings by replacing third-party content tooling with syndicated NBC Sports/Olympics feeds.
- Increased engagement 20%+ using AI-driven optimization with Predictive Modeling.
- Led database segmentation, campaign execution, and reporting across multiple global business units.
- Built and led cross-functional teams spanning marketing, data, and engineering.
Business Engagement Manager
Jul 2021 – Mar 2024NBCUniversal Remote, NYC, LA, Orlando, Dublin
- Oversaw RFP development, procurement, deployment, and enhancement of the company's digital marketing technology platforms.
- Overseeing the marketing technology powering communications for NBC Sports coverage of major live events including the Olympics, Super Bowl, and Tour de France.
- Launched transactional and commercial SMS programs and integrated a global preference center for streamlined consent management.
- Assisted in the discovery and migration of NBC Sports from SpinCo data infrastructure to NBCUniversal.
Marketing Platform Developer & Product Manager (Famous Footwear)
Oct 2020 – Jul 2021Caleres, Inc. St. Louis, MO
- Identified and resolved a critical data gap, recovering ~200,000 missing subscribers, driving the highest-performing Black Friday/Cyber Monday in company history.
- Turned around campaign performance from -23% to +20% YoY through segmentation and personalization strategy.
- Implemented predictive send-time optimization, lifting engagement 20% and generating incremental revenue.
- Implemented private sending domains and BIMI, improving deliverability and brand trust.
- Assisted in the implementation of curbside pickup.
CRM Product Manager / Developer (Brand Portfolio)
Oct 2018 – Oct 2020Caleres, Inc. St. Louis, MO
- In-house subject matter expert for digital marketing technologies and operations across a multi-brand retail portfolio (Naturalizer, Sam Edelman, Dr. Scholl's, Franco Sarto, LifeStride, and more).
- Repaired a legacy API to cut customer data sync latency from multiple days to minutes, resolving a top customer complaint and reducing first-message unsubscribes.
- Solved a customer pain point around lost promotion codes by integrating triggered-email tooling.
- Designed, coded, tested, and supported integrations and automations in Salesforce Marketing Cloud.
Technical Marketing Consultant (Founder)
Jun 2008 – Sep 2020The Creative Cohen Denver, CO
- Ran an independent consultancy for 12+ years, delivering website design, email marketing, and brand-consistent digital strategy for small businesses and established corporations alike.
- Built email programs in ExactTarget, MailChimp, Constant Contact, and Delivera; developed with HTML, CSS, JavaScript, and SQL.
- Clients included Bio-Techne, Kahn's Catering, and organizations across bio-tech, hospitality, and consumer brands.
Toolkit
Skills
Strategy
MarTech Strategy
CDP & Data Governance
Customer Lifecycle
Segmentation & Personalization
Omnichannel Marketing
Vendor & Platform Evaluation
Agile / PI Planning
Compliance
GDPR
CCPA
CASL
CAN-SPAM
Data Privacy Operations
Technical
HTML / CSS
JavaScript
SQL
AMPscript
API Integrations
Recognition
Awards, certifications & education
Awards
- 2024 EEC Stefan Pollard Marketer of the Year Award
- 43rd Annual Sports Emmy: Games of the XXXII Olympiad
- 2020 EIS Award for Email Marketing Excellence in Content Marketing
- Finalist, 2021 EEC Stefan Pollard Award
Certifications
- Salesforce Marketing Cloud Administrator
- Salesforce Marketing Cloud Consultant
- Braze Certified Practitioner
- Litmus-Certified Email Designer
- Inbox Pros Email Deliverability Certification
- Lean Six Sigma Foundations
Education
- BS, Management (Summa Cum Laude), University of Phoenix
- BS, Web Design & Interactive Media, The Art Institute of Pittsburgh
- AS, Software Applications & Programming, ITT Technical Institute
Get in touch
Let's build something that scales
Open to conversations about marketing technology leadership, CRM & CDP strategy, and enterprise MarTech transformation.